Motorsport is in Michelin's DNA, and allows the brand to be at the cutting edge of innovation by securing technology transferts from track to road. Committed to a large range of disciplines, Michelin has always considered motorsport as a true laboratory in order to test and show the superiority of its products. After a successful comeback in rallying in 2011, Michelin is proud to partner the ERC this year.
The Japanese premium tyre manufacturer has developed a strong reputation in rallying over recent years, supplying a versatile range of asphalt and gravel covers all over the world. The brand has become synonymous with performance and durability, in order to provide the best possible quality and value to its many customers.