Revised June 2018

What is a cookie?

A cookie is a small file of letters and numbers downloaded on to your computer when you access certain websites. Like virtual door keys, cookies unlock a computer’s memory and allow a website to recognise users when they return to a site by opening doors to different content or services. Like a key, a cookie itself does not contain information, but when it is read by a browser it can help a website improve the service delivered.

Cookie files are automatically lodged into the cookie file – the memory of your browser – and each one typically contains:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie
  • A value – usually a randomly generated unique number

The website server which sent the cookie uses this number to recognise you when you return to a site or browse from page to page. Only the server that sent a cookie can read, and therefore use, that cookie.

Source :

We use cookies (and/or similar tracking tools) to help you navigate our website and/or mobile applications (our “
Services”) efficiently and to perform certain functions, including website traffic analysis.  Cookies may also recognise you on your next login and offer you content tailored to your preferences and interests.

Some cookies can collect personal information, including information you disclose like your username, or where cookies track you to deliver more relevant advertising content.  For further details on how we use your personal information, please see our Privacy Policy.

Who is likely to place cookies on your device, and for what purpose?

⇒ We, Eurosport Events Limited (EEL)

EEL may place cookies on your device for various purposes: to help you to navigate the services on our Site or applications more easily, to administer and provide our Services to you and to deliver better and more personalised content on our Services.

The cookies we place enable us for instance:

to adapt the display format of our content and our Services to your device, or

to recognise your device, so that you do not have to re-enter the same information each time you access the Services.

⇒ Third parties: service providers, partners, advertisers, advertising sales houses

Third parties are likely to place cookies on your device.

We do not control the placing and use of cookies by third party companies and we are not responsible for third parties’ use of cookies. These companies have their own privacy policies and data collection practices. Please refer to each company’s privacy policy to better understand the controls available to you.

The purpose of the third-party cookies of which we are aware is to provide audience-measurement and social-sharing functions and to customise content or advertising.

  • Measurement: audience, traffic, technique

Audience-measurement cookies are used by third parties (Google Analytics) for us to obtain information about your browsing patterns, so as to (among other things):