A leading manufacturer of automotive lubricants and service products ‘made in Germany’, bluechemGROUP jumps onboard as Europe’s new-look series builds up to this week’s exciting season-opener in Portugal.
Both WRC Promoter, in its first year as the ERC’s commercial rights holder, and bluechemGROUP are committed to an ambitious sustainability roadmap, from recycling to reducing the use of plastic.
The new partnership further strengthens the ERC as an important championship in its own right, but also as a development series to assist emerging talents to graduate to the FIA World Rally Championship.
Thomas Tap, senior director marketing & sales at WRC Promoter, said the agreement provided a ‘tremendous tonic’ for the series ahead of the first round at Rally Serras de Fafe e Selgueiras (11 - 13 March).
“We are excited about this boost for the development of the FIA European Rally Championship as a whole and especially for our search for future rally stars,” he added.