The 31-year-old won the first running of the Aberystwyth event in 2019 and triumphed again last season.
He will contest this year’s fourth edition – which counts as round seven of the ERC season and also forms part of the Probite British Rally Championship schedule – in a Dom Buckley RSC-prepared Ford Fiesta Rally2 alongside co-driver Rhrodri Evans.
Pryce’s Fiesta will sport a new look for the all-asphalt event thanks to the work of 12-year- old local resident Rhys Mleczek, who won the Rali Engage Rally Car Livery Competition (below).
“Whilst Rali Ceredigion is a rally I’d love to win for a third time and show my true pace against the leading ERC drivers, we’ll be going there focused on scoring as many British Rally Championship points as possible,” Pryce said. “We’ve already dropped two scores and the event is a double-header with full BRC points awarded on Saturday and Sunday, so there is no margin for error.
“I was in a battle for victory on Rali Ceredigion in 2022 and the best thing I did was let Hayden Paddon go and concentrate on BRC points, because finishing runner-up on the event and taking home maximum BRC points helped me become British rally champion that year. We’ll just have to see how the first loop of stages on Saturday goes and take it from there.
“That said, the pace at the front is going to be ferocious and whoever scores the most BRC points will have a very good chance of winning the event overall.
“I’m certainly looking forward to driving the Fiesta Rally2 on asphalt, which is something I haven’t done much of at all. The event looks fantastic with some very tricky and technical sections, and with so much of the route new or run in a different configuration, it’s a level playing field.”
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